Cluse - urban chic
Elegant and minimalist watches and jewelry with a clear brand identity. That's what CLUSE excels at!
The young company moved to an industrial office building on Danzigerkade in the docklands of Amsterdam West. It was up to us to excel at what we do best: translating this brand identity into an office design.
The new office space is tough and simple. A great contrast to the luxurious and elegant look of the jewelry. With the concept 'Urban Chic' we found balance between two worlds.
On one hand the luxury and elegant look of the jewelry, on the other hand the tough simplicity of the building. By using simple graphic shapes in the recognizable corporate colors, a unity was created.
Upon entering the office you see the shop in office. In this space clients, suppliers and customers experience exactly what it is like to be in a Cluse store.
So at Cluse, we added another piece of brand experience to the office. This not only looks nice, but also works very efficiently. In this space, for example, Cluse presents new collections.
We placed semi-transparent units in strategic places. These units can be closed off with transparent or closed curtains. The effect? Improved acoustics and a personal atmosphere. The open workstations encourage different forms of work among employees.
Not only we, but also Cluse, look back on a successful project: 'The experience of the Cluse brand is palpable in the new office!' Thanks to BeSpark, we are working in a fantastic new office'. This is exactly what we do it for!
