Sporty new office with Design & Build for SEG in Amsterdam.

BESPARK has realized a striking expansion and redesign for SEG Sport & Entertainment Group. The workspace grew from approximately 400 m² to no less than 1,750 m², where the sporty character of the brand is noticeable from the moment you enter.

Over dit project

Sector

Tech & Digital

Client

Sport Entertainment Group

Expertise

Project management, Office design, Sustainability

Specialism

Offices

Surface

1750m²

From 400 m² to no less than 1,750 m², that required a well thought out spatial design.

SEG and Building Heroes moved from the fourth to the fifth floor, with their office space growing from approximately 400 m² to no less than 1,750 m². BESPARK translated this transformation into a spatial design that reflects the ambitions of the organization.

Sporty design and brand identity

From the moment you enter, you immediately experience the energy of sport and entertainment: the interior feels like a locker room, full of dynamics and atmosphere. Old wooden desks were given a new life as seating stands in the social heart of the office, while the striking SEG pink strengthens the brand identity and contributes to a playful, energetic ambiance.

Sustainability in design

In addition to aesthetics, the focus was also on sustainable choices. By reusing materials, such as old wooden desks, not only was the identity preserved, but a socially responsible working environment was also created.

More projects

Een moderne kantoorpantry met een lange hoge tafel en zwarte barkrukken. Achter de bar staan koffiemachines, glazen en flessen op open planken. Planten hangen boven de bar en grote ramen zorgen voor veel natuurlijk licht in de ruimte.

Entering SEG feels like stepping into a locker room: energetic, recognizable, and infused with a strong sporting identity.

Een modern hoekgebouw met een afgeronde witte gevel en hoge glazen ramen op de begane grond. De entree bevindt zich op de hoek met een glazen deur en houten gevelbekleding rondom. Het pand staat aan een brede stoep in een stedelijke omgeving met bomen lan

Renovate or relocate?

We all notice it: the role of the office is changing. As an entrepreneur, you naturally want to respond to that in a smart way, but how? And more importantly: which strategic choices do you take into account? To help you get started, we developed this white paper. In it, you will read about the different possibilities for both situations. Need advice for your specific situation? Then get in touch with us.

Download guide

Back to overview

Other projects by BESPARK

A bright modern office space with a long wooden table surrounded by chairs. White curtains partially separate the area from a workspace with a desk and computer against a dark red wall. Large plants and exposed ceiling beams add to the contemporary design

Project management and implementation for Bakken & Bæck at HNK Houthavens

Tech & Digital

275m²

Modern office kitchen and break room with light wood cabinets, white tables, orange bench seating, glass pendant lights, and a person preparing coffee in the background.

Design & Build for PortingXS in De Haagsche Zwaan

Tech & Digital

All projects