BESPARK has realized a striking expansion and redesign for SEG Sport & Entertainment Group. The workspace grew from approximately 400 m² to no less than 1,750 m², where the sporty character of the brand is noticeable from the moment you enter.

<h3>From 400 m² to no less than 1,750 m², that required a well thought out spatial design.</h3>

<p>SEG and Building Heroes moved from the fourth to the fifth floor, with their office space growing from approximately 400 m² to no less than 1,750 m². BESPARK translated this transformation into a spatial design that reflects the ambitions of the organization.</p>

Sporty design and brand identity

From the moment you enter, you immediately experience the energy of sport and entertainment: the interior feels like a locker room, full of dynamics and atmosphere. Old wooden desks were given a new life as seating stands in the social heart of the office, while the striking SEG pink strengthens the brand identity and contributes to a playful, energetic ambiance.

Sustainability in design

In addition to aesthetics, the focus was also on sustainable choices. By reusing materials, such as old wooden desks, not only was the identity preserved, but a socially responsible working environment was also created.