BESPARK has realized a striking expansion and redesign for SEG Sport & Entertainment Group. The workspace grew from approximately 400 m² to no less than 1,750 m², where the sporty character of the brand is noticeable from the moment you enter.
Type
Tech & Digital
Expertise
Surface area
1750
SEG and Building Heroes moved from the fourth to the fifth floor, with their office space growing from approximately 400 m² to no less than 1,750 m². BESPARK translated this transformation into a spatial design that reflects the ambitions of the organization.
From the moment you enter, you immediately experience the energy of sport and entertainment: the interior feels like a locker room, full of dynamics and atmosphere. Old wooden desks were given a new life as seating stands in the social heart of the office, while the striking SEG pink strengthens the brand identity and contributes to a playful, energetic ambiance.
Sustainability in design
In addition to aesthetics, the focus was also on sustainable choices. By reusing materials, such as old wooden desks, not only was the identity preserved, but a socially responsible working environment was also created.
Entering SEG feels like stepping into a locker room: energetic, recognizable, and infused with a strong sporting identity.
We all notice it: the role of the office is changing. As an entrepreneur, you naturally need to respond to this in a smart way, but how? And more importantly, which strategic choices do you take into account? To help you get started, we developed this white paper. It outlines the different options for both scenarios. Need advice for your specific situation? Then get in touch with us.
