Cluse is a young and ambitious brand that develops watches and jewelry. With a strong focus on the new internet generation, Gen Z, Cluse was looking for a work environment that both reflected its brand identity and resonated with the young, creative people who work there.
Type
Retail and Hospitality
Expertise
Surface area
2200
The “Urban Chic” concept brought two worlds together: the luxury and refinement of the jewelry and the tough, raw simplicity of the building. By integrating clean graphic shapes and Cluse’s recognizable colors into the design, a strong unity was created that connects brand and environment.
To make the open work floors both functional and personal, semi-transparent units were placed at strategic locations. Closable curtains, either transparent or opaque provide acoustic comfort while also allowing spaces to become more intimate and atmospheric. The result is a flexible work environment that encourages collaboration and interaction without losing its openness.
BESPARK guided the entire process: from advice and design to project management and realization. Together with the team, an office was developed that perfectly aligns with both the identity and the dynamic nature of Cluse.
Urban Chic brings together the elegance of Cluse with the raw power of the Houthavens: a place that feels like home for a young generation of makers.
We all notice it: the role of the office is changing. As an entrepreneur, you naturally need to respond to this in a smart way, but how? And more importantly, which strategic choices do you take into account? To help you get started, we developed this white paper. It outlines the different options for both scenarios. Need advice for your specific situation? Then get in touch with us.
