Cluse is a young and ambitious brand that develops watches and jewelry. With a strong focus on the new internet generation, Gen Z, Cluse was looking for a work environment that both reflected its brand identity and resonated with the young, creative people who work there.

<h3>The choice fell on an industrial building on Danzigerkade in Amsterdam’s Houthavens district.</h3>

<p>The <strong>“Urban Chic”</strong> concept brought two worlds together: the luxury and refinement of the jewelry and the tough, raw simplicity of the building. By integrating clean graphic shapes and Cluse’s recognizable colors into the design, a strong unity was created that connects brand and environment.</p>

Open work floors with character

To make the open work floors both functional and personal, semi-transparent units were placed at strategic locations. Closable curtains, either transparent or opaque provide acoustic comfort while also allowing spaces to become more intimate and atmospheric. The result is a flexible work environment that encourages collaboration and interaction without losing its openness.

BESPARK guided the entire process: from advice and design to project management and realization. Together with the team, an office was developed that perfectly aligns with both the identity and the dynamic nature of Cluse.